Bahrains lead agricultural and livestock event, Maraee, required a subtle yet fresh update. The original brandmark was updated to give it more life. The update leant itself well to the event collateral and advertising and the characteristics and graphic elements of the brandmark were carried through all collateral created for the event. The unique approach to visualising the various animals represented by the event, was achieved with the use of the bright primary colours of the brand and by developing 3D animals resembling paper crafts. Shown here are the concept visuals which, in terms of 3D renders, differ slightly from the final execution.