The DANA Bulk Packaging Concepts project involved designing packaging solutions tailored for high-volume, bulk-supply contexts. I developed a system that balanced practicality and brand personality, ensuring functionality in transportation, storage, and usage, while maintaining visual appeal that aligned with DANA’s brand identity.

My design process emphasised modular components, durable yet cost-efficient materials, and clear configurations for ease of packing and unpacking. I also integrated branding elements, colour, typography, and iconography, so the packaging reinforced brand recognition even in large stacks or industrial settings.